What does it take to make a brand? This is something I’ve wondered for a long time now. I look at things like Harry Potter, WWE, and others and they are all hugely successful. There are brands out there which are less successful but still have a lot to their name but making a brand isn’t easy. I’ve never made a brand out of anything, if I’m lucky (I think this is important) then I might be able to make a one in my lifetime that will see me living good for the rest of my life. There are so many videos and pieces of advice that you can find to make a brand but at the same time, you could find countless people who have followed these steps and still failed.
In this conversation, one thing that comes up more often than not is marketing. Marketing is the way to get your name out but marketing is very vague. By making a cold call to someone you’re marketing, by spreading the name of a brand to your friends you’re marketing. I don’t know much about branding but it looks like anyone who wants to get involved has to know that they’re selling something to someone. Marketing might be easier for some than others because of factors like money and connections but with that being said what type of marketing is the best? I assume it’s hard to find the answer because the type of business and the audience most likely influence the kind of marketing. The thing is, just because two businesses are going after the same audience, it doesn’t mean that the same kind of marketing will work for both of them. From what I know, you’re supposed to be relentless in spreading your brand’s name, whatever it is you’re trying to sell, you have to find a way to make people associate it with you. There are so many things to say when it comes to marketing, so many methods and principles but the result is the most important part and the result that you’re after is never guaranteed.
Networking is another important thing. Making connections, letting people know about your brand and building that rapport so it’s easier to sell your product. It makes a lot of sense, you can’t have a brand and sell a product without having anybody to sell to. It’s also hard to do things by yourself, the larger a project becomes, the more people it’s going to need to help it take off. Just like marketing, I wonder how you get it to work. It’s easy to say that a give and take rule works, you meet someone and help them spread what they have to offer and in return they do the same for you but how do you know you’ll get that favour back? The crazy thing is that the results of networking aren’t in your control, no matter how much you try to influence it. It’s not possible to get around this one, it’s not like buying fake followers online. There has to be a genuine connection between the brand and the audience but forging it is so tricky because the way I see it, unless you have a lot of people you know that can help you network, it relies on a random person taking a chance on you and hopefully liking what you’ve offered. I can’t imagine how many situations there have been with people selling something to someone, doing everything right (or everything they read they should do) and it not working out for some reason.
I could talk about more of the things I’ve seen that are involved with building a brand but the main thing that I’d get across is how much of it you control. I feel like most of it is down to luck which is why I wonder if there’s a guaranteed way to build a brand. I said earlier in the post that if I was lucky, I’d be able to build a brand to live off forever but that’s how I feel with everybody. There are steps that can get you closer to your goal but luck plays such a huge role and there’s no way to influence luck. For me it feels like regardless of what you do, it will either happen or it won’t and whatever comes of your effort, you have to accept because that’s how life is. There are so many stories out there and the people telling them might do so with such confidence that it makes you believe they had everything under control but chances are that they weren’t sure at some points and just freestyled until things started working.
It’s not an easy question to answer. Building a brand isn’t something that’s so straightforward, I feel like there will be a way to list the right steps without dispute in the sense that a lot of future successes will have journeys that are similar. That being said, luck will still be a big factor.